PRESS RELEASE
Florence, September 20, 2011: A few days from the start of the 67th Championship of Men's Major League Volleyball, Menarini OTC renews its partnership with the Volleyball League as title sponsor with Sustenium PLUS for the second consecutive year.
"Last season Menarini Pharmaceuticals partnered one of its major brands with the world of professional sport. We chose volleyball because, in terms of its value system and type of fans, there is great affinity with the users of a product like Sustenium Plus, " comments the General Manager of Menarini, Domenico Simone. "It certainly was an exciting experience, where we enjoyed the energy and positive environment of volleyball, its League and its leaders. "In fact," Simone continues, "the experience was relatively short, since our partnership only began in January, so we believe that the renewal for the upcoming 2011/2012 season will let us confirm the positive experience and results of this initiative. During an entire season, more prominence and visibility can be given to the Sustenium brand by following the major league from the very beginning of the championship. Also, we are sure that Sustenium will continue to win over the major league athletes as well as its large audience of fans, because Energy, Vitality and Dynamism are not only what the product promises, but also what volleyball has always been about. "
The President of the Major League of Volleyball, Diego Mosna: "Once again we are extremely pleased to celebrate with Domenico Simone, General Manager of Menarini Pharmaceuticals. The Sustenium Plus brand, which gave its name to our championship at the middle of last season, will continue to be our title sponsor also for this year and, as always, we will do all we can to valorize it. So far it's been a perfect match between those who promote health and those, like our league, who place physical talent at the center of their projects. Sunday will be the beginning of a great Sustenium major league, we are sure."
Sustenium Plus is a Menarini OTC dietary supplement, classified as a tonic/energizer with Creatine, Arginine, Beta Alanine, Vitamins and Minerals. Its composition has been carefully studied to provide support to the body’s energy. It is recommended during seasonal changes and as a supplement for those under athletic training thanks to its formula enriched with Beta Alanine, an active principle which promotes proper muscle pH and helps combat fatigue typical of sports activities, such as the onset of cramps.
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